Business cards these days are vital for any business, be it a large corporation or a small startup. These cards contain essential details of the company in addition, help in building the brand, and give a quick first impression on the recipients. Despite all the technological advancements, business cards are still irreplaceable. These days due to all the technological developments, contemporary entrepreneurs have transformed conventional paper-based cards into innovative digital business cards.
Business cards are a big part of the branding that company tries to convey. These cards do not just carry basic essentials like name, email, phone number, website, and others social links; they carry the essence, the mission and vision of the enterprise. Marketers these days even turn the cards into impressive designs. These design blend business elements like color, typeface, space, image, and logo to attain the desired impression.
According to a researcher at the John Hopkins University, a whopping 70 per cent of people form an opinion about a company based on the quality of its business card. Thus, it’s evident that a 3.5 x 2’ piece of paper can make or break your business.
Hence, Here Is Our Top Seven Reasons Why You Need A Business Card.
1. Makes A Quick First and Lasting Impression
Handing someone a business card while you introduce yourself and your company will help generate an opinion of you. Even if they forget you and whatever information you shared, they will still have the actual card so that they can contact you again.
An appealing and elegant business card catches the eye and builds a favorable impression of the business. All that is needed is the company logo, tastefully displayed company details, use of the right brand colors and typeface to surely give the card a professional look. It makes the brand recognizable for customers, which eventually leaves the person with a tangible means to get in touch with you.
2. Heights of Professionalism
Having your business card ready with you at any networking events and / or meetings shows that you are a well-prepared and focused businessman. It implies that you are ready and confident to put your name and your brand out there. And that is what builds trust and credibility with your potential clients.
3. Ease of Referral
If your business card has a unique or creative design, there might be a chance of individuals sharing your business card to others thus marketing your brand and you as a businessman. Apart from that, there is a higher chance of referral since they can share your contact information efficiently by pulling your card out from their business card holder. This is best practiced at Business Network International (BNI).
4. Ease Of Giving Contact Details
The main reason why people use a business card is that they deliver vital contact information with ease. A company’s contact information is crucial to clients. All of the contact details such as name, email address and phone number are present on the card. These days due to technological advancements, we have digital business cards, which allow the individuals to share his or her details with the push of a button.
5. Give A Personal Touch
When handing out a business card, clients do not merely get the contact details. They share their contact information through the cards in a friendly environment. This helps in building a relationship with the client. However, their quality material and design remind the clients of the professionalism that is to be offered.
6. Personalized Direct Marketing Tool
These days with everything going online, a modern custom designed digital business card is the best direct marketing tool. While search engine optimization, online marketing, and other marketing methods bring leads and potential clients, digital business cards are more effective.
7. You are Always Prepared
Imagine a situation when you are out and meet a potential client, and you reach into your pocket, only to offer them with another person’s business card! Worse still – you realize that the bundle of cards you have in your card holder are not your, but everybody else’s. While selling your ideas and business is your main purpose, it facilitates if you have verification of your own dedication and satisfaction. Potential clients will always expect you to carry your business card and will ask you before you can finish saying your name. Business cards are a sign of preparedness. Stay sharp and look at each opportunity a way of increasing your network – one card at a time
